Commercial Thinking for Better Business Performance

Practical ideas for business owners, CEOs, MDs and senior managers who want to build a stronger, more predictable commercial operation.

From sales performance and leadership to customer growth, commercial strategy and the Sales Operating System, David Standing shares practical thinking to help established businesses perform better as they grow.

Why Every Growing Business Needs a Sales Playbook

Why Every Growing Business Needs a Sales Playbook

Why Every Growing Business Needs a Sales PlaybookCarol Standing
Published on: 09/08/2026

Learn why every growing business needs a sales playbook to improve sales performance, increase consistency and generate predictable revenue.

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How to Use the Summer Months to Build a Stronger Business for September

How to Use the Summer Months to Build a Stronger Business for September

How to Use the Summer Months to Build a Stronger Business for SeptemberCarol Standing
Published on: 02/08/2026

Discover how to use the quieter summer months to improve sales, strengthen your business systems and prepare for a profitable September. Practical advice from Accordant Partners.

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How to Build a Predictable Sales System

How to Build a Predictable Sales System

How to Build a Predictable Sales SystemCarol Standing
Published on: 22/07/2026

Discover how to build a predictable sales system that generates consistent revenue. Practical advice for UK business owners looking to increase sales.

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